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Smart Home Device Ownership By Generation, May 2015 [TABLE]

It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.

Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.

Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.

A majority of US Millennials don’t consider themselves part of the Millennial generation & only 30% say that the label applies well to them.

Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.

44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.