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How Parents Save For Their Kids College Education [CHART]

Charts: Accounts Used by College Saving Parents

Some 55% of parents with children under the age of 18 feel confident that they’re ready to meet the future cost of college.

The Perfect Mobile Ad [CHART]

More than a third of consumers said they wanted to be able to easily share a mobile ad.

Attitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]

Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.

Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

Attitudes Toward Advertising Formats by Generation

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

Americans' Historic Touchstones By Political Party [TABLE]

Table: Americans' Historic Touchstones By Political Party

The events in American history named by Republicans and Democrats overlap substantially, and differences between the two parties are primarily a matter of degree.

Americans' Historic Touchstones By Race [TABLE]

Table: Americans' Historic Touchstones By Race

Blacks are the only demographic group in which any other historic event challenges the prominence of Sept. 11 in importance.

Americans' Historic Touchstones By Generation [TABLES]

Table: Americans' Historic Touchstones by Generation

Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.

Generation X Purchase Influences, 2014 & 2016 [CHART]

Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

Social Media Post Content by Age [TABLE]

More than 3 in 4 American adults engage in social media in some way.

Trust In Various Institutions To Safeguard Personal Data [CHART]

Trust In Institutions To Safeguard Personal Data

Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.