Search results for: millennials
US Population By Generation & Gender [CHART]
The most recent data out from the Census Bureau gives a sense of how large each living generation is.
Read MoreOnline Video Factors In Consumer Decision Making [CHART]
Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?
Read MoreUS Internet Users By Generation [CHART]
eMarketer estimates that 79.2% of US Baby Boomers will be internet users this year—a substantial number, but lower than penetration for Gen Xers (93.1%) and Millennials (96.1%).
Read MoreReasons For Social Media Use, By Generation [TABLE]
Across US age groups, social media usage is common ground, but that commonality masks many differences in usage.
Read MoreSocial Media Use By Generation [INFOGRAPHIC]
This infographic from GlobalWebIndex illustrates how Baby Boomers, Gen X, Millennials and Generation V use social media globally.
Read MoreVideo Game Spectator Sport Spending [CHART]
While gamers may be seen as easy targets for ridicule, the gaming industry is nothing to scoff at with 2018 revenues reported at more than $43 billion. Millennials, in particular, are big gamers with a new study by Nielsen reporting that two-thirds of US Millennials play video games every month.
Read MoreMobile Device Use By Generation [CHART]
Smartphone ownership is the norm for Xers—we estimate that 88.5% of the Xer population, or 57.9 million people, own such a device. For marketers, knowing how to reach this cohort with timely and relevant communications is key.
Read MoreSmartphone App User Demographics [TABLE]
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Read MoreAverage Household Income By Generation [TABLE]
The ‘forgotten’ Generation X makes and spends more than other generations, but they’re also financially stressed.
Read MoreMarketing Reports, Surveys & Polls For July, 2019
Marketing reports for July 2019 including Netbase’s State of Social report; Comscore’s State of Retail; Pew’s State of the News Media; most-loved sports media personalities; ad spending data; and 361 other surveys, polls and reports.
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