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Sponsored Post Tactics Used By Instagram Influencers [CHART]
88.9% of worldwide influencers said they were using Instagram for influencer marketing campaigns more than they did one year ago.
Read MoreSocial Retail By Age & Plaform [TABLE]
Millennials had higher incidences of being inspired by Instagram to make a purchase, though buying spurred by Snapchat was more evenly distributed by age.
Read MoreWebsite Referrals By Social Channel, 2016-2017 [CHART]
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
Read MoreApp Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreFacebook Videos By Aspect Ratio, Q1 & Q2 2017 [CHART]
While the majority of videos still have a 16:9 aspect ratio, that number is decreasing – in Q1, 70.7% were horizontal, compared to 59.8% in Q2. Vertical videos comprised only 0.6% in Q1 and 0.4% in Q2.
Read MoreCustomer Experience Responses [CHART]
In a reversal from past research consumers are more likely to share good experiences than bad ones.
Read MoreTop Referrers Of Mobile Traffic (After Facebook & Google) [CHART]
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Read MoreTop Email Marketing Automation Tactics [CHART]
Almost two-thirds of email marketers worldwide use email automation, but more advanced automation techniques are not as popular.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreYoung Millennials Online Video Viewing By Channel [CHART]
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
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