Word Of Mouth
How Consumers Use Social Media For Customer Service, July 2015 [CHART]
One-third of US adults report having ever used social media to ask a customer service question.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreThe Benefits Of Marketing Personalization, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreHow Women Find Online Videos, March 2015 [CHART]
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Read MoreTop-Converting B2B Lead Acquisition Channels, August 2015 [CHART]
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Read MorePsychology Of Social Commerce [INFOGRAPHIC]
This infographic illustrates six dynamics of the psychology of social commerce.
Read MoreWhy People Download Mobile Apps, May 2015 [CHART]
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Read MoreB2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreFactors Influencing Decision To Go See A Movie, November 2014 [CHART]
US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.
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