Word Of Mouth
Sources That Influence Vacation Choice For US Cruise vs. Non-Cruise Travelers, April 2011 [TABLE]
While many cruisers turn to travel agents to book, only 11% considered agent recommendations as a purchase influence.
Read MoreEffective Small Business Marketing Tactics, April & October 2012 [CHART]
76% of small business owners are kept up at night by being preoccupied with how to attract new customers.
Read MoreMost Effective SMB Marketing Channels, February 2013 [CHART]
The study found that 53% of respondents rated TV ads a top-2 box score on a 10-point scale of effectiveness.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreAmerican Mothers’ Top Sources For Recipes, September 2012 [CHART]
Seventy-eight percent of US mom internet users surveyed who looked for recipes online or off went to websites vs. 66% who said they’d used Pinterest.
Read MoreWhy People Visit Brands' Social Media Sites, February 2013 [CHART]
Only 12% of online shoppers surveyed in 2012 reported having bought an item through a social media site, and less than 1 in 5 had bought a product due to information found on a social media site.
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
Read MoreAmerican Hispanics' Social Shopping Activities, May 2012 [CHART]
While 48% of Hispanics involved social networking sites in their shopping activities, only 31% of non-Hispanics did so.
Read More2013 Edelman Trust Barometer [PRESENTATION]
The 2013 Edelman Trust Barometer is the PR firm’s 13th annual trust and credibility survey of 26,000 ordinary people, ages 25-64 across 26 countries.
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