Word Of Mouth
Effective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]
Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.
Read MoreInformation Sources US Hispanics Trust For Local Products Or Services, Q3 2013 [CHART]
55.7% of Hispanic internet users considered the information they got from their Facebook friends to be credible.
Read MoreAfrican-Americans' Attitudes Toward Advertising, March 2014 [TABLE]
African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.
Read MoreSMBs’ Top-Rated Lead Sources, March 2014 [CHART]
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
Read MoreConsumers' Interest In Sharing Brand Information, February 2014 [CHART]
Only 47% of North American consumers last year agreed that they like to pass on interesting things they see or hear about brands, with that figure having steadily fallen over the past few years, from 66% in 2010.
Read MoreSMBs Use Of Social Media, February 2014 [TABLE]
8 in 10 SMBs currently use social for their business, with the vast majority – 94% – of those doing so for their marketing needs.
Read MoreGlobal Traveler, 2014 [INFOGRAPHIC]
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.
Read MoreFactors That Affect Shoppers' Image Of A Brand, February 2014 [CHART]
Personal experience was far and away the leading choice, with 64% of shoppers saying it was their most important factor affecting their image of a brand.
Read MoreTop Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
Read MoreOnline Video Discovery Methods, January 2014 [CHART]
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
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