Word Of Mouth
Top Loyalty Program Benefits For Millennials, November 2013 [CHART]
Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.
Read MoreExperiences That Influence The Purchase Decisions Of Affluents By Generation, Q1 2014 [TABLE]
Around nine in 10 US affluent internet users said that when it came time to buy, past experiences played a significant role.
Read MoreTypes Of Ads Nordic Residents Most Trust, February 2014 [TABLE]
Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.
Read MoreTop Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]
US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.
Read MoreMarketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MoreValue Of Excellent Recommendations By Method, April 2014 [CHART]
Recommendations are received with a degree of trust and influence unmatched by any paid media.
Read MoreWomen's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Read MoreMarketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
Read MoreClients' Online Marketing Talent Gaps, April 2014 [CHART]
About half of agencies believe that clients have a major talent gap when it comes to user experience, while another quarter feel that clients have a minor talent gap in this area.
Read MoreTop Marketing Tactics Used By US Small Businesses, March 2014 [CHART]
Friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so.
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