White Paper Marketing
B2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
Read MoreTop B2B Influencer Content Types [CHART]
At a time when B2B leaders say that content spurs buying processes, almost all (97%) respondents to a new survey say they are now placing a higher emphasis on the trustworthiness of the source of information when they are consuming content.
Read MoreB2B Technology Buying Cycle [INFOGRAPHIC]
This infographic from Scribewise illustrates the B2B technology buying cycle.
Read MoreLead-Generating Content [CHART]
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Read MoreContent Types That Drive B2B Leads & Generate Revenue [CHART]
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Read MorePopularity vs Effectiveness Of Content Marketing Types [CHART]
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
Read MoreEffectiveness Of B2B Content By Social Channel [CHART]
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Read MoreTop Content Marketing Priorities [CHART]
Companies’ top content marketing priority this is growing their SEO/organic presence.
Read MoreEffective B2B Sales Content Types [CHART]
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Read MoreMost Effective Types Of Content For Social Media, October 2015 [CHART]
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
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