Website Marketing
College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]
Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.
Read MoreHow US Investors Get Financial Advice, August 2014 [CHART]
While 8 in 10 investors receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor.
Read MoreB2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreAttitudes Toward Branded Videos, June 2014 [CHART]
Branded video ad views hit 2.89 billion in Q2 2014, up from 2.48 billion in Q1 2014 and 1.92 billion in Q2 2013.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Read MoreAmericans' Sources For Health Information, August 2014 [CHART]
Almost 6 in 10 Americans commonly use medical or health-related websites to find health-related information.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreContent Marketing Metrics, Leaders & Followers [TABLE]
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Read More