Website Marketing
Marketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreSmart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as smart phone shoppers.
Read MoreTop Ways Small Businesses Use Mobile, March 2013 [CHART]
More than seven in 10 small businesses had used mobile technology for social media and email marketing.
Read MoreTop 10 Advertisers On Hispanic Websites, Q1 2013 [TABLE]
Procter & Gamble (P&G) and Toyota were by far the leading advertisers on Hispanic websites, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively.
Read MoreMost Effective Factors For Increasing Conversions, May 2013 [CHART]
Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing.
Read MoreSearch & Website Retargeting Goals, February 2013 [CHART]
Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.
Read MoreAmerican New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]
Multiple-brand consumers were twice as likely to read consumer reviews on those sites.
Read MoreChannel Effectiveness For Generating Sales Leads, April 2013 [CHART]
Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).
Read MorePrimary Goals Of CPG Mobile Advertising, 2012 [TABLE]
When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.
Read MoreMarketing Effectiveness By Channel, April 2013 [TABLE]
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
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