Website Analytics
Twitter Eye Tracking [HEATMAP]
This heatmap illustrates where people focus their attention on Twitter profiles.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreCross-Platform Audience Measurement Standards, 2012 [CHART]
47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MoreFrequency Of Inbound Marketing Tool Use, 2012 [CHART]
SEO was the most time-consuming—and most used—inbound marketing tactic for online marketers worldwide: 23.9% spent more than half their time on SEO.
Read MoreState Of Digital Marketing 2012 [INFOGRAPHIC]
This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.
Read MoreTop Inbound Marketing Activities For SEO [CHART]
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Read MoreIntegration Of Web Analytics Into Overall Business Strategy [CHART]
14% of companies reported that they did not tie web analytics to their overall business strategy.
Read MoreUsefulness Of Web Analytics [CHART]
A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making.
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