Website Analytics
Americans' Concern Over Digital Privacy [CHART]
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreCritical Factors For Effective Marketing [CHART]
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
Read MoreTop Metrics Used To Measure Social Media Success [CHART]
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Read MoreHow Marketers Measure Customer Engagement [CHART]
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreTop Data Capabilities Of Tag Management, May 2013 [CHART]
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Read MoreTag Management Benefits, May 2013 [CHART]
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.
Read MoreImmediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
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