Webinar Marketing
Events & Social Media Marketing Checklist [INFOGRAPHIC]
This infographic from Marketo serves as a visual checklist for marketing your event via social media.
Read More2013 Digital Marketing Budget Plans [CHART]
70% of company marketers – who hail mostly from the UK (46%) and other European countries (19%) – plan to increase their content marketing budgets this year, while another 29% will keep them at current levels.
Read MoreHow Arts Organizations Use Their Website [CHART]
The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.
Read MoreGrowth Of Arts Organizations' Online Events [CHART]
29% of arts organizations say they host online events, such as webinars, virtual performances, or virtual exhibits.
Read MoreB2B Marketing Measurement [INFOGRAPHIC]
This infographic by eloqua takes a look at the state of B2B marketing measurement.
Read MoreB2B Lead Quantity & Quality By Content Type, December 2012 [CHART]
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Read MoreB2B Lead Quantity & Quality By Channel, December 2012 [CHART]
4% rated leads generated from print, radio &TV ads as high quality, tied with display/CPM advertising at the bottom of the list of 14 identified channels.
Read MoreCustomer Acquisition Tactics Of SMBs, November 2012 [CHART]
Leading the pack of customer acquisition tactics: personal relationships & networking (95%), tradeshows & industry events (89%), & in-person events (86%).
Read MoreMost Effective B2C Content Marketing Tactics, November 2012 [CHART]
86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).
Read MoreHow Marketers Discover Ad Agencies, September 2012 [CHART]
More than three-quarters of US agencies reported that their most frequent business opportunities were digital, with another 52.6% citing social media specifically.
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