Webinar Marketing Archives - Page 3 of 9

Content Types That Drive B2B Leads & Generate Revenue [CHART]

Chart: B2B Lead Revenue-Generating Content Types

Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.

Engineers' Information Sources During Buying Cycle [CHART]

Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

How B2B Marketers Qualify Leads [CHART]

Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

Top Events For B2B Marketing [CHART]

Events are one way for B2B marketers to engage and advance their relationships with customers.

How B2B Content Marketers Identify Audience Needs

Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.

Content Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]

B2B vendor websites are often lacking the content elements buyers perceive as being most important.

Most Effective & Difficult Types Of Content Marketing, March 2015 [CHART]

Videos are a particularly challenging content type to create, although respondents also see value in them.

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.