Webinar Marketing
B2B Content Consumption During The Pandemic
Among the myriad impacts that the COVID-19 pandemic has had on the professional world, B2B digital content engagement has increased significantly since lockdown directives were put in place, with asset views up by 40%.
Read MoreLead-Converting Content
A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions.
Read More2020 B2B Marketing Components
B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.
Read MoreThe State Of Webinars
The statistics in this infographic is based on data from more than 600,000 webinars hosted on the ClickMeeting platform in 2019. Webinar use has no-doubt increased significantly since the onset of Covid-19.
Read MoreWebinars vs Podcasts [INFOGRAPHIC]
This infographic from Flow illustrates the pros and cons of using webinars vs using podcasts for marketing purposes.
Read MoreVirtual Summits
This infographic by DataConnectors illustrates how virtual summits may be the future of business events post-COVID-19 and compiles a ton of statistics to make the case.
Read MoreTop Thought Leadership Formats
Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.
Read MoreB2B Marketing Budget Changes Due To COVID-19
Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, surveyed more than 450 B2B marketing professionals about how they expect to adjust their marketing plans because of the pandemic. The findings include: 72% project overall 2020 B2B marketing budgets will increase, stay the same, or only be cut moderately…
Read MoreB2B Marketers' Use Of Webinars [CHART]
More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.
Read MoreWebinar Conversion Rates [CHART]
Webinars have been proven to be a highly valuable content format, especially with B2B buyers. But how do webinars perform?
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