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Where Consumers Conduct Product Research Online [CHART]

Chart: Where Consumers Conduct Product Research Online

More respondents turn to Google (85%) than to Amazon (72%) to help them find product ideas and information before making a purchase.

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When To Use JPGs, GIFs & PNGs [INFOGRAPHIC]

Infographic: Image File Types

This infographic from Who Is Hosting This gives you a quick education on the most common file types used on the web and in which situations it is most appropriate to use them. 

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Best & Worst Customer Experience Attributes [CHART]

Chart: Best & Worst Customer Experience Attributes

Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.

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Engineers' Information Sources During Buying Cycle [CHART]

Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

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How B2B Marketers Qualify Leads [CHART]

Chart: How B2B Marketers Qualify Leads

Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.

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Top Digital Marketing Skills [CHART]

Chart: Top Digital Marketing Skills, 2017

Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.

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Customer Experience Responses [CHART]

Chart: Consumer Experience Responses

In a reversal from past research consumers are more likely to share good experiences than bad ones.

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Email Is The Most Important Piece Of B2C Data [CHART]

Chart: Most Valuable B2C Customer Identification Data

B2C decision-makers are more likely to see customers’ email addresses as valuable than their phone numbers or social logins.

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Top Marketing Challenges [CHART]

Chart: Top Marketing Challenges

The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.

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Advertising Digital Skills Gap [CHART]

Chart: Advertising Digital Skills Gap

On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.

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