Mobile vs. Desktop Audiences [CHART]

Chart: Mobile vs Desktop Audiences

Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.

Read More

Top Customer Experience Challenges [CHART]

Chart: Customer Experience Challenges

Customer experience (CX) efforts aren’t primarily being held back by lack of strategy or organizational support, but rather from a lack of real-time customer insights and troubles operationalizing the experience.

Read More

How Companies Are Using Artificial Intelligence [CHART]

Chart: How Companies Are Using AI

The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).

Read More

Companies' Most Exciting Marketing Tactics [CHART]

Chart: Companies Most Exciting Marketing Tactics

Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.

Read More

Top SEO Priorities [CHART]

Chart: Top SEO Priorities

Social media tops other priorities when it comes to SEO services in 2018. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).

Read More