Web Development
B2C vs B2B Content Marketing, October 2013 [TABLE]
B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts.
Read MoreSMBs' Wasted PPC Budgets, October 2013 [TABLE]
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.
Read MoreChannels Use To Recommend Products & Services, October 2013 [CHART]
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).
Read MoreAverage Mobile Page Load Speed For Fortune 100 Companies, October 2013 [CHART]
The average time it takes to load a Fortune 100 company homepage on a smartphone is about 5 seconds.
Read MoreMost Effective B2B Content Marketing Tactics, October 2013 [CHART]
93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).
Read MoreTop Content Marketing Channels, August 2013 [CHART]
The company website remains the most important channel for content, with 88% of marketers citing it.
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
Read MoreTop Content Marketing Channels, September 2013 [CHART]
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
Read MoreB2B Marketing Tactics, 2012 & 2013 [TABLE]
Websites were the most uniformly employed technique, used by 85% of those polled.
Read MoreTop Types Of Content Shared On Social Media Sites, September 2013 [CHART]
7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month.
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