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Web Development

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.

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Mobile Users' In-Store Activities, February 2015 [CHART]

40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.

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SMBs' Satisfaction With Volume Of New Clients Gained Online, November 2014 [CHART]

Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.

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Preferred Platforms For Mobile App Development, November 2014 [CHART]

While Android remained the most-used platform, iOS was expected to see a big jump in app development.

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Most Valuable Marketing Automation Features, February 2015 [CHART]

Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.

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Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

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B2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]

Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.

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B2B Lead Conversion Rates By Channel, October 2014 [CHART]

3.63% of B2B leads generated from customer and employee referrals resulted in a sale.

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B2B Marketing Budget Allocations In 2015 [CHART]

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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