Web Design / Development Archives

How Fonts Work On The Web

What you need to know about how fonts work on the web in order to avoid frustrating yourself and possibly the designers you work with.

Media Relations Best Practices

Discover six often-overlooked media relations best practices companies should be using to get the most out of their public relations efforts.

On-Brand About Page

Lifetouch is a school photography company that has absolutely nailed it when it comes to the creative idea for its website leadership page.

Sketchboard – Online Collaboration

Sketchboard is an easy-to-use online collaborative whiteboard for wireframing a website or mapping out a complicated concept.

How To Retain Unsubscribing Customers

Amazon Audible has created an unsubscribe process that saves customers elegantly and serves as an excellent example for any subscription-oriented business.

Conversion Optimization

Six things you’ll want to consider when looking to optimize your site.

During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.

Website Redesign Project Plan, Phase 1

The first steps in a website redesign project plan include doing an organizational audit, setting organizational goals, and identifying the stakeholders.

Understanding Web Graphics [INFOGRAPHIC]

This infographic from Who Is Hosting This illustrates the differences and uses of the most common web graphic file types: JPG, Gif& PNG.

Google’s Mobile Website Deadline

Google has been emphasizing the importance of mobile-friendliness as a ranking factor in mobile search for years. It has also been generally accepted among us search engine marketers that mobile-friendly websites likely get a boost in desktop search visibility, as well.