Visual Communications
Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates 30 case studies of how companies and brands are using Instagram Stories.
Read MoreValued Instagram Content [TABLE]
Instagram Stories boasts more than 400 million daily users and in a survey of 2,400 Instagram users ages 13-55 in the US, Facebook IQ found that one-third had become more interested in a brand or product after seeing it on Instagram Stories.
Read MorePinterest Advertising Revenue, 2016-2020 [CHART]
Pinterest ad revenues are estimated to cross the $1 billion mark by 2020. Pinterest is also rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product.
Read MorePinterest Lens Visual Searches, 2017-2018 [CHART]
Pinterest has an ambitious visual search strategy, which has produced tools such as Shop the Look, which lets users select blue dots within a pin to find similar products, and Lens, a real-time visual search tool embedded in the camera of the Pinterest App (and elsewhere).
Read MoreWanna Reach Gen Z? Use Mobile Video [CHART]
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
Read MoreSocial Channels That Have A Significant Influence On Shopping [TABLE]
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
Read MoreStorytelling In Marketing [INFOGRAPHIC]
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Read MoreTeen Social Media Use By Network [CHART]
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
Read MoreInstagram Statistics [INFOGRAPHIC]
This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.
Read MoreBest Times To Post To Social Media [INFOGRAPHIC]
This infographic from unmetric illustrates the best days of the week and times of the day to post to Instagram, Facebook and Twitter.
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