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Visual Communications

Museum Marketing [PRESENTATION]

Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.

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Percent Of Top 100 Global Brands On Social Media, November 2012 & February 2013 [CHART]

Adoption by the Top 100 brands of social media rose five percentage points (54% to 59%) from November 2012 to February 2013.

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Social Media & Inc. 500 Growth, February 2013 [CHART]

92% of the 2012 Inc. 500 companies use social media.

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Top Brand Instagram Adoption [STUDY]

With 90 million monthly active users, 40 million photos per day, and 8,500 likes per second, Instagram has now managed to attract 59% of the world’s top brands.

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Most Influential Sites On Purchase Decisions, December 2012 [CHART]

86% of influencers blogged regularly, and more than half operated between two to five blogs.

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Beyond Social Media: Geico's Sexy Pig, Calvin & Hobbes Takedown & Oscar Tweetjacking [PODCAST]

This week’s highlights: Le Cordon Bleu Social; a Horse meat scandal; Million Moms cry bestiality; Calvin & Hobbes mashedup & taken down & Oscar tweetjacking.

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Getting Facebook Shares [INFOGRAPHIC]

This infographic by Mari Smith illustrates fourteen tactics to inspire people to share your content on Facebook.

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How Top Brands Cross-Post Instagram Photos To Facebook & Twitter [INFOGRAPHIC]

Of the 2,608 photos the top 100 brands shared in the past quarter, 98 percent were posted to Facebook.

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Top Brands' Use Of Instagram Filters [CHART]

In November, roughly one-half of the brands on Instagram used filters, but that number has reduced over time.

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Social Network Adoption By World's Top 100 Brands By Site, November 2012 vs February 2013 [CHART]

As of February 1, 69 of the Interbrand 100 had a Pinterest account and 59 an Instagram account, up from 63 and 54, respectively, 3 months earlier.

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