Visual Communications
Average Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]
Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.
Read MoreAverage Time Women Spend on Social Networks, August 2013 [CHART]
79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.
Read MoreTop 10 Smart Phone Apps Of 2013 [CHART]
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
Read MoreSMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]
Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.
Read MoreSocial Sharing Destination Preferences, Q3 2013 [CHART]
About 20% of content shared to social networks was shared to Pinterest during Q3, up from 16% in Q2.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreFacebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreUS Mothers' Smart Phone Activities, 2011 & 2013 [TABLE]
Escapism (39%), social (23%), and shopping (12%) were the most popular functions among mothers glued to their mobiles.
Read MoreTop 10 Smart Phone Apps, October 2013 [CHART]
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Read More