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Visual Communications

Most-Shared Facebook Post Content Types, March 2014 [CHART]

Because of their overwhelming Facebook presence, photos shared on the social network were the most popular by far.

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Photos The Most Popular Content Type Posted On Facebook Pages, January 2014 [CHART]

Links ranked the second most popular content type posted to Facebook Pages, with 30% of posts.

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Primary Type Of Content Posted By Facebook Pages, March 2014 [CHART]

Photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.

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Social Media Traffic Referrals [CHART]

Pinterest is way more important than Twitter or Reddit for referral traffic.

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Brands’ Most Engaging & Popular Facebook Post Types, April 2014 [CHART]

Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.

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American Teens’ Most Important Social Network, April 2014 [VIDEO]

Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition.

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Top Social Platforms’ Multi-Platform Reach By Device, December 2013 [CHART]

Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.

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Channels Norwegians Use For Content Marketing, January 2014 [CHART]

Nearly six in 10 respondents said digital content was an important part of their marketing mix.

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Global Average Order Value By Social Media Site, Q3 2013 [CHART]

Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.

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Social Media Post-Click Engagement Rankings [TABLE]

StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.

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