Video
Advanced YouTube Analytics Tactics
Liron Segev and Tim Schmoyer discussing six advanced YouTube Analytics tactics to help you understand your video traffic and how to grow your subscriber base.
Read MoreTime Spent On Social Media, 2015-2022
Depending on the research source, up to 51% of US adults are using social media at higher rates during the pandemic.
Read MoreThe Risks Of Facial Recognition Technology
John Oliver uses twenty minutes to teach you everything you need to know, as no one else can, about the risks of facial recognition technology.
Read MoreExpected Coronavirus Rebound By Retailer Category
Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.
Read MoreShoppable Video
YouTube has announced a new direct-response ad format that make video ads shoppable by adding a browsable product listing beneath the ad.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
Read MoreHow People Share Their Opinion With Brands
More than 8 in 10 (85%) consumers share their opinion with brands by taking surveys, making this the most popular method of giving feedback.
Read MoreAudio Branding: Wired For Sound
During this TEDx talk, Steve Keller, one of the world’s leading experts in the field of audio branding, explores how brands are harnessing the power of sound and music to shape our perception and influence our behavior.
Read MoreTop Factors That Would Most Improve Press Release Effectiveness
Almost any journalist (or editor or producer or blogger or podcaster) will tell you they are inundated with irrelevant pitches from public relations ‘professionals.’
Read MoreThe 3 Types Of Brand Architecture
When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.
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