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Apps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreWhen Millennials & Boomers First Check Their Messages [TABLE]
Communication comes first for most US internet users—and even before coffee for a great many of them.
Read MoreWhy Marketers Don't Use Personalization [CHART]
While technology can help marketers personalize at scale, a lack of it is also the biggest reason execs say they don’t personalize their content.
Read MoreHow People Use Mobile Payment Apps [CHART]
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Read MoreTop Elements Influencing Email Response Rates [CHART]
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
Read MoreAmericans' Weekly Media Consumption By Race/Ethnicity [TABLE]
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Read MoreUS Mothers' Media Consumption, 2010-2015 [CHART]
More than nine in 10 mothers with children under 18 in the household are internet users.
Read MorePrimary Services Used To Watch Digital Video [CHART]
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Read MoreHow Frequently People Use Emojis [CHART]
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
Read MoreUse Of Emojis By Brands On Facebook & Twitter [CHART]
More brands worldwide are using emojis in posts on Facebook and Twitter than did a year before.
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