Video
Consumer Identity: Stable & Unstable Likers
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Read MoreMobile Experience Expectations [CHART]
Generally, internet users want a convenient and secure mobile experience.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Read MoreGlobal Twitter Users, 2014-2020 [CHART]
eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.
Read MoreSnapchat Overtakes Facebook Among Young Millennials [CHART]
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Read MoreTop 15 Factors Driving Consumer Satisfaction [CHART]
Value, customer service, product quality and trust are among the core drivers of US consumers’ satisfaction with companies.
Read MoreReach Of Of Online Radio vs Podcasts, 2000-2016 [CHART]
57% of Americans aged 12 and older this year report listening to online radio on a monthly basis, and 88% of those listeners (50% of respondents overall) listen on a weekly basis.
Read MoreTop Purposes Of Employee Advocacy Programs [CHART]
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Read MoreWhy People Use Mobile Health Apps [CHART]
Some 71% of US consumers would be willing to use a mobile app to manage their health.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
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