Effects Of Online Buzz

87% of online Americans say positive information they’ve read online has reinforced their decision to buy a product or service that was recommended to them.

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Lauren Zalaznick: The Conscience Of Television

Lauren Zalaznick: The Conscience Of Television

TV executive Lauren Zalaznick thinks deeply about pop television. Sharing results of a bold study that tracks attitudes against TV ratings over five decades, she makes a case that television reflects who we truly are — in ways we might not have expected.

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