Setting Expectations: Toddler Thinks Magazine Is Broken

Setting Expectations: Toddler Thinks Magazine Is Broken

Here’s a vivid example of how our use of technology sets our expectations for other technology, in this case in reverse. A toddler accustomed to using tablet computers can’t figure out why magazines don’t respond when she interacts with them the same way she does tablets.

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Social Business

Social Business

Albert Maruggi of the Marketing Edge Podcast’s report on social business, exploring Izzy’s Ice Cream’s RFID social media notification system and how that reveals the company’s social culture.

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