Referrability

Bill Cates highlights the importance of having referrability and asks you to examine the systems you have in place to accept and handle business referrals.

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The Newsroom Trailers

Three trailers for The Newsroom, a new original HBO series from Aaron Sorkin that takes a behind-the-scenes look at cable news.

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Preferred Feedback Channel By Generation [CHART]

via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly,…

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Frequency Of Tablet Use At Work [CHART]

via marketingcharts.com Tablets are increasingly becoming a staple at work for the corporate professional, according to research released in June 2012 by IDG Connect. 71% of the more than 3,000 IT and business professionals responding to the survey said they already own a tablet, with roughly 3 in 5 using it daily for work. Breaking…

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Response Rates For Select Media [CHART]

Your Ad Goes Here

via marketingcharts.com Direct mail campaigns benefit from higher response rates than various other channels, finds the Direct Marketing Association (DMA) in a June 2012 study. Comparing rates over time, the report indicates that the response rate for direct mail to an existing customer averages 3.4%, compared to 0.12% for email. Interestingly, (letter-sized) direct mail’s relative…

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Primary Source Of Political Information, By Gender [CHART]

via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, a 10% jump over 2008. In fact, the internet was…

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