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Types Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]

Der Spiegel Scandal & the Seduction of Storytelling

The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.

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Email Open & Click-Through Rates, Q4 2009-Q2 2012 [CHART]

Email click rates dropped to 4.4% in Q2, down more than 6% from 4.7% in Q1, and marking the 3rd consecutive quarter-over-quarter drop.

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Banner Ad In-View Rates By Ad Size, Q2 2012 [TABLE]

The most vertical ad units, wide skyscrapers (160 x 600), saw the greatest number of in-view impressions, followed by the common medium rectangle (250 x 300) and finally, leaderboards (728 x 90).

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American Magazine Reader Demographics By Social Network, April 2012 [TABLE]

The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.

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American Social Network Users By Generation, June 2012 [CHART]

26% of US social network users were between the ages of 25 and 34, with another 25% between the ages of 35 and 44.

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Photo-Sharing Sites & Twitter [CHART]

Diffbot found that 15% of photos shared worldwide on Twitter came from Instagram, second only to direct Twitter image-sharing, at 40%.

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Types Of Links Shared On Twitter, July 2012 [CHART]

Diffbot looked at 750,000 links posted to Twitter worldwide and found that 36% were images, 16% were articles and 9% were videos.

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American Twitter Market Penetration, 2010-2014 [CHART]

eMarketer forecasts that US adult Twitter users will reach 31.8 million in 2013, up 14.9% from the 27.7 million users in 2012.

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Display Ads Time In-View By Platform, Q2 2012 [CHART]

Less than half of the ads worldwide purchased on ad exchanges, networks and publisher sites that passed through its system were in-view.

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How Americans View Video, Q4 2011 vs. Q1 2012 [CHART]

The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.

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