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Demographics Of Social Networking Users [TABLE]
Internet users under 50 are particularly likely to use a social networking site of any kind, and those 18-29 are the most likely of any demographic cohort to do so (83%).
Read MoreSelect Social Media User Demographics, February 2013 [CHART]
Facebook, which (surprise!) ranks as the most popular social network, used by 67% of respondents, proves particularly appealing to women (72%).
Read MoreConnected TV & Mobile Penetration, 2011-2016 [CHART]
Smart phone penetration in the world’s top 19 digital markets is expected to double from 35.5% last year to an average of 71.7% in 2015.
Read MoreMobile Purchases By Device, February 2013 [CHART]
More than 6 in 10 smartphone and tablet owners have purchased download media such as ringtones, e-books, and games via their device.
Read MoreAmericans Researching Companies They May Deal With, February 2013 [CHART]
56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with.
Read MoreViewability Of Display Ads, 2012 [CHART]
56% of directly placed ads stayed in-view for at least 1 second in H2 2012, up from 49.9% in H1.
Read MoreApple iWatch [VIDEO]
Bloomberg’s Alix Steel reports that Apple may find a solution to shrinking profit margins in a rumored iWatch, combining calling & web service for under $200.
Read MoreInformal, First-Person Language Most Memorable [VIDEO]
Recent research published in Memory and Cognition demonstrates that the inform language of Facebook posts make them more memorable than books or faces.
Read MoreCase Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]
A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.
Read MorePerceptions Of Social Media Marketing, February 2013 [CHART]
Social media is important to an organization (94%) and it enhances awareness of their brand (92%).
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