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Average Easter Spending, 2007-2013 [CHART]

The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.

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Native Video Ads vs Pre-Roll, March 2013 [CHART]

Photo: Social Media Marketing

Native videos drove higher brand lift in each of the 5 campaigns studied compared to pre-roll video ads.

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Top Prompts For Trying New Fashion Retailers, March 2013 [CHART]

39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.

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Most Popular Television Network Tablet Apps, February 2013 [CHART]

31.7% of tablet owners said they had downloaded a network TV tablet app.

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Pay TV Tablet App Use, February 2013 [CHART]

26% of respondents with tablets had downloaded their service provider’s tablet app. But even of those who had downloaded the app, only 18% said they’d used it.

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Pinterest Analytics Demonstration [VIDEO]

A video demonstration of how Pinterest’s analytics work.

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How To Follow Trends [VIDEO]

In this short video, David Erickson demonstrates how to follow trends using Google Chrome tabs.

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Seven Years Of Twitter [VIDEO]

On Twitter’s seventh birthday, WSJ’s Jason Bellini takes a look at its most high-flying moments.

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INTERVIEW: Game of Thrones Author George R.R. Martin Speaks With Walt Mossberg [VIDEO]

AllThingsD’s Walt Mossberg and Kara Swisher interview the author of the “Game of Thrones” fantasy novel series, George R.R. Martin, as well as the television show’s creators, D.B. Weiss and David Benioff.

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Average Number Of Texts Sent & Received A Month By Generation, March 2013 [CHART]

18-24-year-olds sent 2,022 texts per month and received another 1,831, for a grand total of 3,853. That’s almost 130 per day.

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