Video
Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
Read MoreTypes Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]
The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.
Read MoreTop Social Sharing Channels By Industry, Q2 2013 [TABLE]
Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.
Read MoreTop Social Sharing Channels By iPhone vs iPad, June 2013 [TABLE]
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Read MoreDesktop vs. Mobile Content Sharing Channels, June 2013 [TABLE]
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.
Read MoreWhat Devices People Use To Check Email, May 2013 [CHART]
Consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails.
Read MoreWhy People Watch TV Commercials By Genre, July 2013 [CHART]
The quality of the editorial content also appears to be a bigger influence on viewers than the quality of the ad.
Read MoreShowrooming Price Elasticity, July 2013 [CHART]
58% of smart phone owners practice showrooming.
Read MorePropensity For Social Sharing By Device, July 2013 [CHART]
Sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users.
Read MoreForgotten Coupons & Abandon In-Store Purchases, July 2013 [CHART]
Many coupon users won’t make a purchase if they’ve forgotten their coupon at home.
Read More