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Advertisers' Spending Plans By Medium, September 2013 [CHART]
Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreBrand Discovery Among Social Media Brand Fans, September 2013 [CHART]
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.
Read MoreCentury 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]
David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.
Read MoreOnline Radio Reach & Consumption, September 2013 [CHART]
53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreDemographics Of Americans By Internet Adoption, May 2013 [CHART]
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption.
Read MoreWhat Public Relations Pros Can Learn From Colin Kaepernick's Twitter Favorites [VIDEO]
49ers quarterback Colin Kaepernick’s social media tactic of favoriting Tweets critical of the athlete for motivational purposes is a rather savvy public relations move.
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
Read MoreOnline Targeting On-Target Percentages By Age, September 2013 [CHART]
Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences.
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