Video
Emotional Consideration Of B2B Purchasers [VIDEO]
David Erickson discusses survey findings that indicate B2B purchasers are as interested in the personal benefit they’ll derive from a business purchase as they are the business benefit of the purchase.
Read MoreEffect Of eBook Device Ownership On Book Reading, August 2013 [CHART]
Device owners read an average of 18 books per year, compared with 11 among those without gadgets.
Read MoreAmerican eReader Users & Market Penetration, 2011-2017 [TABLE]
eMarketer estimates eReader use at 20% of the overall population in 2013.
Read MoreAmerican eReader vs Tablet Owners, August 2013 [CHART]
Only 24% of respondents owned an ereader or similar device intended primarily for reading.
Read MoreTop 10 Countries By Digital Natives Penetration, October 2013 [TABLE]
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US.
Read More10 Most-Loved Brands, October 2013 [CHART]
The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7.
Read MoreTwitter Analytics – Measure Citations & Links To Your Sites [VIDEO]
David Erickson discusses Twitter’s new website analytics feature that tracks citations and links to your website.
Read MorePrimary Entertainment Devices For Young Mobile Users, October 2013 [CHART]
Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.
Read MoreOnline Video & Broadcast TV Consumption, October 2013 [CHART]
34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).
Read MoreGoogle's Customer Journey To Online Purchase Tool [VIDEO]
David Erickson discuss Google’s Customer Journey To Online Purchase Tool as an invaluable source of insight into your target audience’s online purchase path.
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