Email Open & CTRs By Hour [CHART]

Chart: Email Open and CTRs By Hour Of The Day

Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.

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Video Gamers' Share Of The US Population, 2013-2018 [CHART]

Chart: Gamers Share of Population, 2013-2018

The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.

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How Consumers Find Information About Brands [CHART]

Chart: Brand Service Information Sources

Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.

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Smart Speaker Ownership Effect On AM/FM Radio Listening [CHART]

Chart: Smart Speaker Impact on AM/FM Radio

Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what’s the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a Smart Speaker, according to the latest annual TechSurvey from Jacobs Media.

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