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US Consumer Magazine Circulation Trends, H1 2013 vs H1 2014 [CHART]
Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting comparable numbers.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreOnline Purchaser Penetration By Age, 2012-2018 [TABLE]
eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.
Read MoreBusinesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]
Preparation and planning for the IoT varied greatly across sectors.
Read MoreBusiness Execs' Familiarity With Internet Of Things, May 2014 [CHART]
The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.
Read MoreBranding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreTop Frustrations Of Poor Customer Service, August 2014 [CHART]
Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.
Read MoreConsumer Familiarity With Connected Cars, May 2014 [CHART]
While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.
Read MoreCMOs Top Concerns, August 2014 [CHART]
A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.
Read MoreReceptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
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