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Online Leaders & Followers, August 2014 [TABLE]

96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,

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Phablet User Persona [CHART]

Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.

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Time Spent On Books By Device Type, 2013 vs 2014 [CHART]

Phablet users behave a lot like consumers on smaller devices, with gaming, social and entertainment as the leading app categories.

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Android Users By Device Type, 2013 vs 2014 [CHART]

iOS only recently offered a Phablet, so Flurry looked through an Android-only lens to get a clearer idea of how Phablets are faring.

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Mobile App Sessions By Device Type, 2013 vs 2014 [CHART]

Phablets command a disproportionate share of app activity.

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Active Mobile Use By Device Type, 2013 vs 2014 [CHART]

Over the course of a year, the installed base for Phablets doubled.

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Market Share Of Mobile Device Types, 2013 vs 2014 [CHART]

In 2013, a mere 2% of the kinds of devices Flurry saw were Phablets, whereas in 2014, Phablets represent 10% of all device types.

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Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

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Streaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]

Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.

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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

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