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Purchase Considerations For Smart Watches By Select Countries, August 2014 [TABLE]
Price was the top criteria when it came to purchasing a smart watch among smartphone users in the UK, US, Germany and South Korea.
Read MoreMarketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.
Read MoreMobile App Consumption Increases By Category, 2013-2014 [CHART]
The overall amount of time spent with mobile applications grew by 21% between August 2013 and last month.
Read MoreOnline Video Consumption By Device & Duration, Q2 2014 [CHART]
A slim majority of time spent watching video on mobile phones during Q2 was spent with content less than 10 minutes in length.
Read MoreEnterprise Use Of Social Media Marketing, September 2014 [CHART]
7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.
Read MoreHow Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]
52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.
Read MoreProducts North Americans Plan To Buy Online By Category, March 2014 [TABLE]
When asked about the products they planned to purchase digitally in the next six months, 22% of US internet users cited cosmetics—the second-lowest response.
Read MoreDevices Used To Buy Online By Product Category, June 2014 [TABLE]
57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.
Read MoreAirlines' Ancillary Revenues Worldwide By Region, 2013 [TABLE]
Revenues from add-on purchases like baggage allowances are one factor contributing to direct booking on airline sites.
Read MoreGoogle's US Search Ranking Factors, September 2014 [CHART]
Quality content creation is considered the most effective SEO tactic (and also the most difficult to execute) and a new Google search rankings study gives further weight to the importance of quality, relevant content.
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