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Average Time Spent With Select Online Media, 2014 [CHART]
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreAverage Time Spent Per Day On Facebook, 2010-2014 [CHART]
While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.
Read MoreAverage Time Spent Per Day With American Facebook Users, 2010-2014 [CHART]
US adults will spend an average of 21 minutes each day on Facebook in 2014.
Read MorePerceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]
32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.
Read MoreConsumers' Restaurant-Related Online Activities, October 2013 [CHART]
In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.
Read MoreUS College Students' Back-To-School Purchase Influences, August 2014 [TABLE]
Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.
Read MoreUS College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]
College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.
Read MoreDecision Making Based On Data Or Intuition, September 2014 [CHART]
Few senior executives rely most on data when making big decisions.
Read MoreUser Of Customer Lifetime Value Metrics, September 2014 [CHART]
Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.
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