Video Archives - Page 185 of 667

Share Of TV Multitasking Time, October 2014 [CHART]

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.

Consumer Magazines’ Revenue Sources, October 2014 [CHART]

The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.

Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

CMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]

Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).

Change In Interaction With LGBT Media, June 2014 [TABLE]

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.

GLB Interaction With Ads, June 2014 [TABLE]

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

Barriers To Implementing Personalization, May 2014 [CHART]

Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.

Customer Communications & Customer Data Integration, July 2014 [CHART]

Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.

Influence Of TV Ads, Online Ads & Social Chatter, September 2014 [CHART]

43% of US internet users said that social media chatter had the most influence on what they bought, where they ate or the movies and TV shows they watched.

Primary Channels In Which Millennials Share Content, June 2014 [TABLE]

25% of US millennial internet users shared digital content via social, with an average four shares per week.