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Demographics Of American Broadband Users, 2013 [CHART]
74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.
Read MoreAmericans' Use Of Communication Devices By Age Group, November 2014 [CHART]
Americans under the age of 50 said that texting was the form of communication they most frequently used.
Read MoreCompanies' Social Good Messages, October 2014 [CHART]
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Read MoreAmerican College Student Demographics, 2013 [CHART]
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.
Read MoreHispanics' Attitudes Toward US Social Progress, November 2014 [CHART]
Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreImportant Company Behaviors According To Consumers, November 2014 [CHART]
Honesty and authenticity are important attributes, particularly to Millennials.
Read MoreFrequency US Students' Technology Use For Schoolwork By Device, February 2014 [TABLE]
60% of child and teen internet users turned to a tablet for schoolwork.
Read MoreAmerican Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]
Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.
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