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Latinos’ Attitudes Toward Social Progress, November 2014 [CHART]
Latinos are generally optimistic about the direction the country but they also feel that Latino discrimination is getting worse rather than better.
Read MoreTop 10 Champion Brands, 2014 [CHART]
APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.
Read MoreGrowth In Authenticated Viewing, 2013-2014 [CHART]
46% of all ad views on long-form and live content came from behind authentication walls in Q3.
Read MoreBrands & Loyalty Rewards, November 2014 [CHART]
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Read MoreTop Reasons People Abandon Their Shopping Cart, November 2014 [CHART]
Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs.
Read MoreProducts Most Likely To Be Shared On Social Media, October 2014 [CHART]
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
Read MoreTypical Mobile Wallet Spend Per Transaction By Service, June 2014 [CHART]
17% of US adult smartphone users had used Apple’s Passbook, compared with 79% who said the same about PayPal and 40% for Google Wallet.
Read MoreHow People Use Apple Passbook, Q2 2014 [CHART]
How People Use Apple Passbook: Respondents were most likely to use Apple Passbook for mobile coupons.
Read MoreApple Passbook Users By Age, Q2 2014 [CHART]
24.5% of US mobile device users had used Passbook in the six months leading up to polling.
Read MoreMost Important Channels When Making A Purchase, June 2014 [CHART]
Among digital shoppers worldwide, 72% said the traditional store experience was important when making a purchase.
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