Video
Obstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreTop Lead Generation Objectives, 2013 vs 2014 [TABLE]
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
Read MoreFortune 500 CMOs' Biggest Challenges [CHART]
Three of the top four challenges CMOs cited had to do with content marketing.
Read MoreAverage Fields Per Form & Conversion Rates [CHART]
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreBiggest Impediments To Meeting Lead Generation Targets, October 2014 [CHART]
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreMillennials' Attitudes Toward Rewards Experiences, October 2014 [TABLE]
More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.
Read MoreTimeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Read MoreWhy People Watch TV Online, August 2014 [CHART]
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
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