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How Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]

33% said they used mobile sites and apps with about the same frequency.

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.

Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .

Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.

35% of US internet users own at least one smart device other than a smartphone.

Facebook accounted for 81% of content shared to social networks.

41% of respondents indicated that their campaigns contain an even mix of both customer-centricity and company-centricity.