Video Archives - Page 132 of 667

Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.

Trust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]

While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.

Biggest Online Technology Challenges, January 2015 [CHART]

According to executives worldwide, security concerns were the biggest digital technology challenges, cited by 51%.

Marketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]

Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.

Best & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]

Publix enjoys the best customer experience rating of 293 companies measured.

Worst Customer Service Industries, March 2015 [CHART]

Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,

Customers' Top Priorities For The Next 12 Months, February 2015 [CHART]

CMOs narrowly give the edge to excellent service over product quality when it comes to their customers’ top priorities in the next 12 months.

Trends CMOs Think Will Have The Greatest Effect On Marketing By 2020 [CHART]

Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.

Top Online Marketing Priorities For 2015 [CHART]

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

Department Responsible For Customer Experience Now & In The Future [TABLE]

27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.