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Influence Of YouTube vs TV/Movie Stars, November 2014 [CHART]
54% of US teen internet users followed YouTubers on social platforms.
Read MoreExtent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]
Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.
Read MoreBenefits Of Customer Experience Optimization, December 2014 [TABLE]
Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.
Read MoreChannels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
Read MoreUS Instagram Users By Age, 2013-2019 [CHART]
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
Read MorePay-TV & Broadband Subscription Trends, 2014 [CHART]
The top broadband providers – representing roughly 94% of the market – added about 3 million subscribers in 2014, bringing their total to 87.3 million.
Read MoreInterest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Read MoreCMOs' Aspirations, March 2015 [CHART]
CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.
Read MoreMarketing Automation Strategic Objectives, February 2015 [CHART]
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Read MorePercent Of B2B Sales/Marketing That Have Been Automated, December 2014 [CHART]
Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.
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