Marketing Trends
Pioneer Press Goes All Web 2.0ey
The Saint Paul Pioneer Press has embraced Web 2.0 technologies and principles.
Read MoreOnline Video Usage
A new report measures online video use with statistics and demographics.
Read MoreChevy Tahoe Citizen Marketing Campaign
Conventional wisdom says that GM made a colossal blunder by allowing ordinary Joes to make an ad for the Chevy Tahoe. Conventional wisdom is wrong.
Read MoreWebcam Stars – Product Placement At YouTube
Logitech scores big with product placement in YouTube star’s videos.
Read MoreCitizen Branding Through Fanboy Ads
Online video sharing services such as YouTube are exposing fanboy ads that are fundamentally changing the nature of product branding
Read MoreMicrosoft Plans Virtual Spectator Sport
Virtual spectator sport will be enormously successful as a pay-per-view service, as well as an advertising and product placement vehicle.
Read MoreVideo Game Tournaments Point To Future Mass Medium
Are video game tournaments the next spectator sport?
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